The government undertake or controls the total media and communication to serve working classes and their interest. It was propounded by fs siebert and tb peterson in the year 1956. Soviet media theory is imitative of leninist principles which based on the carl marx and engels ideology. This is based on the concept that the state supersedes the individual. View academics in democratic participant media theory on academia. Theory says the state have absolute power to control any media for the benefits of people. In this sense, the general idea that different models of democracy imply different roles and expectations for the media is quite. Media effects one of the most persistent debates in academic and lay circles concerning the mass media is the extent to which media can be said to cause antisocial, deviant or criminal behaviour. The audience can participate and get alternatives if not satisfied with one media. In other words, both empirical analyses and theoretical critiques of media performance routinely rely on some normative theory or a model of ideal democracy as a normative basis. The study draws on the democratic participant media theory and the public sphere theory as the theoretical foundation that provided a broad analysis of how community media operate as participatory communication channels that encourage community participation in the airwaves, in terms of the interplay between the public sphere and civil society. There is a sense in which this theory can apply to almost any aspect of human. Democraticparticipant theory of mass communication. Strengths of democraticparticipant theory of mass communication.